AUGMENTED SPACES, A LOOK BEYOND ADVERTISING

Augmented spaces, a look beyond advertising

From billboards to urban screens and now to media facades, the augmentation of our cities has expanded, changing social behaviours and public space consumption.Smart buildings are being developed and, much like the smartphones, these hybrids are not only D+K2 in sci-fi movies anymore.One of the main promoters of media facades and media architecture

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